We constantly pushed the message that IHOP has been doing Breakfast All Day since the very beginning. Translating that through social, digital videos, banner ads, and emails is a consistent part of their messaging. Below are examples of some of our tactics to remind the public that IHOP is making breakfast for dinner, lunch, and.....well...breakfast.
Breakfast All Day Digital videos
We did a short video series with a social influencer, Vine star Matt Cuttshall, to capitalize on his following and (at the time) the popularity of Vine. The idea was to have an argument with your stomach about what to eat. The result was Breakfast!
