This campaign gave IHOP® an opportunity to step into the farm to table arena by promoting their step towards Fresh Fruit as the main selling point to the beginning of summer. The concept embodied the beginning of summer, which is why our home page had a great gradient transition from all the colors of summer. It also gave us the opportunity to bring out the drone for some beautiful footage of the process of getting fresh fruit from IHOP®, to the masses. We followed up our digital video with a Snap Ad that capitalized the captivating slow motion footage of freshness at its best.
